|
Save time and money, increase revenue, add
quality to your network planning, find broadband potential and secure
your competitive edge with:
Competitive Broadband Edge® (CBE®)
This powerful demographic focused marketing tool for the
telecommunications industry will target and identify the customers most
likely to purchase your products and services.
With the success of
Fiber-To-The-Premise (FTTP) and the bandwidth demands of
Triple Play - the need for specific, cost effective network
planning grows more crucial every day -
Kenton Group can and will
make a difference with our
Competitive Broadband Edge
capability.
Why does CBE and ZIP+4
revolutionize your network planning?
The typical demographical analysis that
is commercially available uses the Census Block Group (CBG)
algorithm which provides information on an average of 300 to 400
households. The demographic information is the same for each household
in a CBG.
However,
CBE uses
ZIP+4
as its core geography algorithm.. ZIP+4 geography provides details on an
average of 4 to 6 households - typically a side of a city block.
How does CBE
create more clarity in your network planning, reduce your costs, and
increase your revenue?:
By using ZIP+4 you can
zoom into a residential block face and provide a comprehensive
demographic view of your market.
CBE
combines the smallest US Postal geography… the ZIP+4
algorithm to join the power of demographics and geography
with Kenton Group’s proprietary algorithm –
Consumer Broadband Index (CBI™) - to
segment, analyze and target the best marketing opportunities for your
telecommunication products and services.
CBE using the CBI algorithm is as precise
as current technology will allow
Unlike other demographic analysis
products which utilize aged census data or statistically projected data,
CBE utilizes current demographic data accumulated at the
time the analysis is performed. You get current up-to date information
for your ZIP+4 geography.
CBE
is a revolutionary market planning tool which combined with your own
facility infrastructure and competitor information visually maps the
consumers in your market area, to provide you the information you need
to:
·
Find potential broadband
customers
·
Where to sell FTTX or DSL
·
Determine who will buy
broadband services
Make
CBE your Competitive Edge
Additional
competitive advantages with CBE...
Local Exchange Profiling
–
Pinpoint areas of opportunities for
residential or business locations
Improve Your Customer Service –
Get to know your customer
profiles with precise demographics. You
will know what services your existing customers are purchasing making it
possible for you to offer more valuable promotions and increase sales.
Prospect Profiling
– Target the prospects that are most
likely to purchase your services, saving marketing costs and increasing
the probability of success.
Visualization
– See your market and identify your
areas of opportunities. With CBE you can see where your customers are
located – spot your competitors’ weaknesses - plan your infrastructure
plans support
CBE and CBI were created
specifically for the telecommunications industry
– Unlike other products that target a wide range of market disciplines,
CBI uses demographics that are pertinent to telecommunications products.
Now for the Details…..
What is a ZIP+4
geographical area?
A ZIP+4 is a US Postal geography which
defines one side of a city block. In a ZIP Code, there is an average of
10,000 ZIP+4s. In the entire U.S. there are more than 40,000,000 ZIP+4s.
The ZIP+4 is the smallest geographical level for the US Post Office. It
represents a very small geographical area.
What demographics are
used to calculate a CBI?
CBI
uses a number of demographic variables that reflect on the ability of a
customer to purchase a telecommunication product. The variables include:
• # of adults per household
• # of persons per household
• Age of persons in the household
• Households with children
• Household income
• Length of residence
• Residence type
• Home value
• Marital status
What is the algorithm
that creates the CBI?
The CBI algorithm is a
proprietary formula. Each demographic variable is assigned a specific
weighting factor base on the research performed by BITI
(Business Information Technology, Inc). The algorithm has been validated
using actual known purchasing data. The algorithm is flexible enough to
address specific requirements of the telecommunication company.
Where do the consumer
demographics come from?
BITI
contracts with a variety of sources that maintain specific household
information. The information is continually updated to insure its
currency and accuracy.
Who is BITI?
Business Information Technology, Inc. is a GIS company that
specializes in applying geographic solutions to industry issues.
BITI has been in existence for more than 12 years. Prior
to BITI, the principle partners were executives of DataMap,
a geo-demographic company.
Competitive Broadband Edge®
Your Success Depends on It.
Kenton Group - we can and do make the difference.
For more information , please E-mail:
info@kentongroup.com
Click here
to view our Competitive Broadband Edge slide
presentation:
For more information on this exciting product, write:
info@kentongroup.com
  
Home
|
Company
|
Submit Resume |
Contact Us
|
